It’s no longer news that Cristiano Ronaldo has moved to Juventus FC but what you are yet to know is that, the team has sold over $60 million worth of his jerseys in 24 hours.
It announced that Cristiano Ronaldo had signed a multi-million dollar agreement with Italian soccer team Juventus, marking an end to his nearly decade-long career with Real Madrid.
Juventus seduced Ronaldo with a contract worth well over $100 million, and the deal already seems to be paying off. According to The Guardian, the team sold 520,000 shirts bearing Ronaldo’s name within just 24 hours of the merchandise being released.
To put that into perspective, beIN Sports reports that the team sold just 850,000 shirt during the entirety of the 2016/2017 season. Business Insider estimates that these Ronaldo-related purchases translate at least $60 million in sales.
Ronaldo left Real Madrid for Juventus last week in a $129.3 million (£99.2 million) deal, but the Italian club will not recuperate the bulk of the transfer fee from shirt sales alone, as typically clubs receive only 10-15% of the revenue generated by the kit manufacturer (in this case, Adidas). It is therefore likely that Juventus will see about $6 million to $9 million of this money.
When news of Ronaldo’s intended move broke, Juventus shares popped almost 40%.
The club also witnessed a massive social-media boost as its channels gained more than 1.5 million new followers in a single day.
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